Let's talk social media

            It was the beginning of 2020, as the ordinary everyone in Egypt started their year with hopes and plans, Maybe travel somewhere spend a vacation, no one saw what was coming when by the second month of 2020 we started hearing about coronavirus cases in China and kept spreading to other countries, and we still had some childish hope that it doesn't get too us, till that's it; By March 2020, it was announced as a global pandemic and since then our lives have turned upside down.             Starting lockdown, many people working from home, children are studying from home, many businesses had to close for the lockdown, an economic recession is waving at the horizon, these together must affect the Egyptian consumer, how they would respond to these changes happening around him.             So how did the Egyptian consumer respond to that? What are the changes to his purchasing behavior? This was the quest for business leaders to cope with the current situation and lear

When you are starting a social media ad campaign, the first question that pops into your mind is which platform would you choose for it? But here comes the question, do you start by determining the platform? And if yes, then how? In fact, you can’t go straight into choosing the platform unless you go through systematic steps, by understanding the business and their objectives, and study the target persona, by knowing the target persona habits, which platform they would use, you can start deciding on the platform. To make better-informed choices, you need to understand what type of audience uses each social media platform. 1-       Facebook Well, almost all age groups use Facebook, and you can use it for all business objectives. One of the merits of Facebook advertising, that the targeting is extremely detailed, from a specific street to a specific mobile user, payment behavior, and a wide option of interests. It is an ideal platform if you’re targeting different age group