Let's talk social media

When you are starting a social media ad campaign, the first question that pops into your mind is which platform would you choose for it? But here comes the question, do you start by determining the platform? And if yes, then how? In fact, you can’t go straight into choosing the platform unless you go through systematic steps, by understanding the business and their objectives, and study the target persona, by knowing the target persona habits, which platform they would use, you can start deciding on the platform. To make better-informed choices, you need to understand what type of audience uses each social media platform. 1-       Facebook Well, almost all age groups use Facebook, and you can use it for all business objectives. One of the merits of Facebook advertising, that the targeting is extremely detailed, from a specific street to a specific mobile user, payment behavior, and a wide option of interests. It is an ideal platform if you’re targe...

     It’s no secret that by early of 2020 an unexpected wave of COVID-19 has taken its toll on the world out of the sudden, forcing social distancing, many countries went into lockdown and by March 2020 everyone is staying home.      Out of this situation, now people got more free time at home, frankly struggling to do that, more consumption of different social media platforms; on the other hand, many businesses were hit badly and many people were laid off their jobs.      It was a golden opportunity for social media marketing; we have people staying home with mobile and social media in their hands! This left a question for brands, how to utilize the current situation?      Here P&G "Procter & Gamble" stepped in, with its brilliant TikTok campaign #DistanceDance. P&G teamed up with the most followed TikTok influencer Charli D’Amelio (She had 59M followers back then, currently followed by 100 M followers...